According to the report, in the final quarter of 2018 online wine sales across Western Europe accounted for 4% of sales overall (the United Kingdom represented 10% of the total online volume). The 4% growth e-commerce is impressive on its own, but the report also says that between 2010-2017 Western European wine consumption fell by 5% By knowing wine consumption trends winery can adjust it’s marketing to boost wine sales. In the past we have already written about marketing strategies wineries can use to boost sales, and some of those tips are still very relevant. Nevertheless below we have provided 6 wine consumption trends for 2019 and tips on how to boost wine sales. 1. Asia-Pacific is leading in the demand for wine, with China dominating the market in the region. Australia is second in the consumption of wine in Asia-Pacific, followed by Japan. India is the fastest growing country in terms of wine consumption and registered a growth rate of 7.3%.

Wine trends can be tricky to predict. It’s about people becoming more adventurous with their wine choices and expand out of the norm or the comfort zone. According to a 2018 study of the habits of American wine consumers, most of the people drink wine simply because they like it— 79% of respondents put taste as their top reason for taking a sip and 80% said that price is the main factor to consider when purchasing wine. 2018 was a good year for wine. Total wine sales for the year set a record, restaurant sales of wine were higher and premium wine sales were up as well. Strong consumer confidence and a healthy US economy contributed to the improved performance, but changes to long-term trends are telling us that we are at a transition point as an industry. 1 The outlook is still positive because it is expected that 2018 will continue to see steady growth pattern of previous years, at around a 2% increase in US wine sales value. According to Wines & Vines and BW166 (2018), total US wine sales were $62.7 billion in 2017, with $41.8 billion in sales from domestic wine and $20.9 billion from imports. The report defines wine with a retail cost of $10 or more per bottle as ‘premium,’ and constituting a segment that ‘dominates sales and is responsible for all the growth in the trade today.’. The report also identifies underlying industry trends that can be key in helping wine producers develop strategies. 10 marketing trends for wineries Selling wines is not an easy job, now more than ever wineries have to determine consumption trends and master marketing to increase sales. Not only that wineries all over the World are competing against each other, but the consumers are changing as well.

2 Aug 2019 “Those are elements that are helping drive online wine sales.” Trends. So what are the major trends being seen online, by some of the major 

21 Jan 2019 Here's what you need to know about Chinese wine marketing trends for 2019. Just like in Western markets, online video marketing has taken off in China as Photo for: The Most Important Websites for Wine Sales in China  The D2C trend in the industry shows no sign of slowing any time soon, and will only continue to grow as more businesses emerge and disrupt the market with new ideas and technology. 4. The E-Commerce Market Isn’t Yet Cornered. When it comes to online wine sales, we’re miles from where we could be (especially in the U.S.). Online Beer, Wine & Liquor Sales in the US industry trends (2014-2019) Online Beer, Wine & Liquor Sales in the US industry outlook (2019-2024) poll Average industry growth 2019-2024 : x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. According to the report, in the final quarter of 2018 online wine sales across Western Europe accounted for 4% of sales overall (the United Kingdom represented 10% of the total online volume). The 4% growth e-commerce is impressive on its own, but the report also says that between 2010-2017 Western European wine consumption fell by 5% By knowing wine consumption trends winery can adjust it’s marketing to boost wine sales. In the past we have already written about marketing strategies wineries can use to boost sales, and some of those tips are still very relevant. Nevertheless below we have provided 6 wine consumption trends for 2019 and tips on how to boost wine sales. 1. Asia-Pacific is leading in the demand for wine, with China dominating the market in the region. Australia is second in the consumption of wine in Asia-Pacific, followed by Japan. India is the fastest growing country in terms of wine consumption and registered a growth rate of 7.3%. Wine trends can be tricky to predict. It’s about people becoming more adventurous with their wine choices and expand out of the norm or the comfort zone. According to a 2018 study of the habits of American wine consumers, most of the people drink wine simply because they like it— 79% of respondents put taste as their top reason for taking a sip and 80% said that price is the main factor to consider when purchasing wine.

5 Feb 2020 Sales to the two leading Champagne markets, France itself and the UK, continued to decline between 2017 and 2018 (a combined decline of 

Initiatives. New Zealand's wine industry is one of the youngest in the world, but the 'can-do' attitude of our pioneering winemakers and growers put in place a  18 Dec 2019 Currently, Coca-Cola's online store lets you customize your names on their bottles, which once again, has proven to be a huge success for the  14 Jan 2019 Find all statistics and data you need to know about online shopping: Food, Beer, and Wine E-commerce Sales in the US represent only 9,129  8 Jan 2019 Online wine platform Glou Glou ('glug glug' in French) founders Kristen Duff and Gosia Young list their top SA wine trends for 2019. the fine wine marketplace, explains that their online sales have seen an increased interest  From craft beer to hemp wine, consumers sure know how to keep the alcohol industry “Gartner L2 found that online liquor sales increased 61% year over year  Wine also has the added benefit of its strong association with food. Liquor Stores. While liquor store chains don't have as wide of a reach nationally as big grocery 

Wine trends can be tricky to predict. It’s about people becoming more adventurous with their wine choices and expand out of the norm or the comfort zone. According to a 2018 study of the habits of American wine consumers, most of the people drink wine simply because they like it— 79% of respondents put taste as their top reason for taking a sip and 80% said that price is the main factor to consider when purchasing wine.

Gordon Brothers researches trends in the beer, wine and liquor industry including online, retailers are quickly expanding their platform to include online sales. Find out about the latest trends, wine regions, tomorrow's markets - discover the wine markets, marketing trends, developments in online wine sales and the  24 May 2019 On the 25th of May the USA will be celebrating National Wine Day, so FoodBev have taken a look at the top new global wine industry trends of 

3 Nov 2018 Forecasting wine demand. 41. Bottle pricing trends. 43. Sales and marketing for family wineries. 45. Grape harvest, M&A and supply. 49.

24 May 2019 On the 25th of May the USA will be celebrating National Wine Day, so FoodBev have taken a look at the top new global wine industry trends of  12 Aug 2019 Key trends reflecting the growing popularity of new alcoholic and Sales of non- or low-alcoholic versions of spirits, wine and beer are likewise coffee, beer, wine and spirits, as well as online liquor stores, consumers are  9 May 2018 One of the most significant trends influencing the global alcoholic drinks Combined with the growth of online wine sales in Australia (from six  Download Table | Demographics of online wine buyers from publication: The 2001;Nielsen NetRatings, 2004; Australian Bureau of Statistics, 2005), which The online sales method is a challenge in Nigeria; the effectiveness is limited by  

2018 was a good year for wine. Total wine sales for the year set a record, restaurant sales of wine were higher and premium wine sales were up as well. Strong consumer confidence and a healthy US economy contributed to the improved performance, but changes to long-term trends are telling us that we are at a transition point as an industry. 1 The outlook is still positive because it is expected that 2018 will continue to see steady growth pattern of previous years, at around a 2% increase in US wine sales value. According to Wines & Vines and BW166 (2018), total US wine sales were $62.7 billion in 2017, with $41.8 billion in sales from domestic wine and $20.9 billion from imports. The report defines wine with a retail cost of $10 or more per bottle as ‘premium,’ and constituting a segment that ‘dominates sales and is responsible for all the growth in the trade today.’. The report also identifies underlying industry trends that can be key in helping wine producers develop strategies. 10 marketing trends for wineries Selling wines is not an easy job, now more than ever wineries have to determine consumption trends and master marketing to increase sales. Not only that wineries all over the World are competing against each other, but the consumers are changing as well.